National Committee Member
Humberto is an intrapreneur with a broad background spanning multiple cultures, functions and industries. He regularly contributes diverse perspectives and viewpoints based on his experience across subject areas and he excels at uncovering complexity. Humberto is currently Vice President of Hispanic Strategies at The Coca-Cola Company. Prior to this role Humberto served as Director of Investor Relations at The Coca-Cola Company. From 2010 to 2012, Humberto led Coca-Cola Refreshment’s South Florida Market Unit, with full P&L responsibility and a team of more than 500 sales and merchandising associates. Prior to this role Humberto spearheaded key corporate initiatives including the development, and rollout, of the Company’s 2020 Vision; the conceptualization, of Live Positively; and the design and construction of the new World of Coca-Cola. Humberto Joined The Coca-Cola Company in 2001 as a member of Fizzion, the company’s Incubator established in that same year. Prior to joining Coca-Cola, Humberto launched a financial services ASP, and worked in corporate planning and strategy roles at Choice Hotels International and Taco Bell Corp.
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