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Washington, D.C. — Today, Latino Victory Fund announced a new digital campaign — “RunBenRayRun.com” — a website to recruit Assistant Speaker of the House of Representatives, Ben Ray Luján, to run for the United States Senate in New Mexico. With Politico reporting that Luján is close to finalizing his decision, the campaign will focus on building grassroots support for a Ben Ray Luján for Senate campaign.

Despite having the largest Hispanic population in the country, New Mexico has not elected a Latino to the United States Senate in over 40 years. Senator Udall’s retirement presents a prime opportunity to recruit and run a strong Latino candidate in New Mexico, with the long-term goal of increasing Latino representation in the Senate.

“Assistant Speaker of the House Ben Ray Luján has been a tireless advocate and progressive champion for the people of New Mexico and the Latino community across the country. His unparalleled experience and bold leadership style will serve New Mexico well in the United States Senate, and that’s why Latino Victory Fund launched the ‘Run, Ben Ray, Run!’ campaign today,” said Latino Victory Fund Interim President, Melissa Mark-Viveritto. “A prolific fundraiser and the Democratic mastermind behind taking back the House of Representatives as DCCC chairman, Ben Ray Luján is clearly the most prepared and experienced candidate who will ensure that the U.S. Senate seat in New Mexico stays in Democratic hands. In such divisive times, when our community is under attack, we need more bold progressive leaders like Ben Ray Luján in the Senate.”