Candidate Selection Process

The central focus of our political arm, the Latino Victory Fund, is support of Latino candidates at every level of office for the purpose of building a more reflective government. The Latino Victory Fund will be selective and targeted in the races that receive endorsements and resources. Endorsements will be based on values, viability, and the organization’s strategic objectives.


The Latino Victory Fund endorses Latino candidates for local, state, and federal elective offices. To be considered for endorsement, candidates must:

  • Identify as Latino/Hispanic;
  • Represent Latino values, which are: a vibrant economy that provides jobs with a living wage, a clean and safe environment, access to healthcare and high-quality education, an inclusive democracy, and immigration reform with a pathway to citizenship;
  • Demonstrate community support and a realistic path to win;
  • Align with Latino Victory’s strategic priorities.

The values frame described above will ensure that Latino Victory Fund’s candidates are chosen based on the community’s interests. It allows Latino Victory Fund to focus limited time and resources in places where our impact can be felt and engage in every corner of the nation at the local, state and federal levels to increase the community’s influence and reach.


If you believe you may qualify for an endorsement under our criteria, please email Latino Victory at endorsements@latinovictory.us to learn how you can start the process.